Though the media organization is well on its way to its goal, growth is slowing, and its business strategy is evolving. Just after the end of its second quarter of 2021, The Times had grown to more than 8 million. The New York Times has a goal of 10 million subscribers by 2025. Wirecutter receives affiliate revenue on purchases made through its affiliate links on the site.
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Editorially independent, Wirecutter researches, tests and recommends products, including everything from bedding and board games to portable projectors and pressure cookers. The Times combined the review sites in 2017 under the Wirecutter brand. It was part of a package deal with review site Sweet Home. Wirecutter historyįounded in 2011, Wirecutter was purchased by The New York Times Company in 2016 for more than $30 million. Image courtesy of The New York Times Company. With the launch of subscriptions, we’re excited to further this mission so that Wirecutter can become even more indispensable to our readers’ lives,” Li said. “Wirecutter’s success is due to its singular focus on helping our readers with integrity, transparency, empathy, and rigor. Linda Li, general manager for Wirecutter, commented on the change in business strategy. “This change is also a continuation of The Times’s push to invest in product experiences that enrich subscribers’ lives beyond reading the news, following on the heels of NYT Games and NYT Cooking,” added Perpich.
“While Wirecutter will continue to be an affiliate business, diversifying its revenue sources will help ensure its long-term success and independence, as well as unlock additional business value that can be invested back into the business to serve subscribers,” said David Perpich, head of standalone products for The New York Times Company, in an Augnews release. The New York Times all-access-digital and home-delivery subscribers will continue to get access to Wirecutter via their subscription.
A standalone subscription to Wirecutter is $5 every four weeks or $40 per year. Unless they are all-digital-access subscribers to The New York Times’ news product, users of Wirecutter will have to pay to get unlimited access to more than 1,200 product reviews, deals coverage and other guides. announced they were putting the Wirecutter product review site behind a metered paywall.
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